Businesses take note of boomers online

Julie Gallaher, with "Get On The Map," the 50-plus a host of Facebook is the fastest growing demographic. She makes a living helping businesses market online, and said that the marketing of baby boomers is a growing trend. He advises business owners and individuals on how to make it work for them.

Gallaher used to make a living selling ads in phone books, but 54 years of age, had to change with the times.

She said the benefits of using social networking sites are huge because the market is a much more powerful "word of mouth."

"If I comment on a restaurant I like, that excites me, I am broadcasting as if I am my own mini-television station," said Gallaher.

He said that in Sacramento, California, more than 200,000 Facebook users over 40, unlike relying on outdated or postal mail addresses, is to keep their customers updated information, so it's always fresh.

Gallaher recommends that people first learn the individual network cables, then create a page for fans and friends watch updates simple and fans. She said people often are announced when a new baby is introduced to the family, or are doing a project for home improvement.

"As a business person, you can answer these things with" congratulations "to them or" Do you need help with that? "" Gallaher said.

She said it was the baby boom generation, which generally have more disposable cash, making them fertile ground as customers, but companies are warned to be careful with his pitch. For example, if you own a restaurant, we recommend the publication of information on popular that people can serve snacks at home, or special recipes.

"What kind of information can give people that might be useful for them," Gallaher said. "Because you can be too dark and just sell, sell, sell. People do not like that."

One of the sticking points Gallaher said it maintained a lot of people marketing online is the desire to avoid the minor details, but his reply is: "You'll only hear about what someone ate for lunch if you're following those who speak of their lunch. "