Quick Query: socialgrub Founder on Social Media Tools

The media has become commonplace and companies are increasingly interacting with their customers and improve business results. SocialGrub is a new service that offers social marketing tools for the restaurant and retail industry. For this "Quick Query" We spoke with co-founder of Social Grub, Sam Rubin.

E-business practices: Tell us about SocialGrub. Helps companies optimize the social experience of the media, but how?

Sam Rubin: "I think people understand that this [the media] is not a fad. It's something that's going to be everything and anything they have to live today. Facebook was originally created basically a type of finding Sam Rubin

Sam Rubin
Who knew hot girls in his class. And maybe if he knew Bob knew Bob and Sally, so he could help introduce myself. It all started in a university environment. It became what it is today. These channels are not really geared for business-to-consumer. It always will be and has always been a person to person or consumer to consumer relationship. SocialGrub allows businesses to leverage social media effectively and target your audience and help to spread viral different offers and promotions. "

PEC: Can you give an example?

Rubin: "Say you are a local store specializing in running shoes. SocialGrub you can use to highlight each of those shoes, some of the benefits, some of the features, maybe it's something they have to print out and take and perhaps that is saved in your shoes. Maybe they get a free pair of socks, maybe get a free t-shirt of your brand and can also be linked into a 'Buy Now' feature of your website. So, you can also make a virtual shopping cart within Facebook as well. "

PEC: One of the benefits that promotes the social media is that it allows the small to compete with the "large". How can you convince your clients that you can see even greater returns in the media by spending some money on a service like yours?

Rubin: "It is something like email marketing. Email marketing is one of the most effective, if not the most effective, or forms of marketing. I think the investigation show that for every $ 1 you spend on email marketing, would generate $ 48 in purchases. When you are looking for a type of application and SocialGrub all the features we offer for a unit operator, which is $ 50 per month. There is no setup fee, no long term contract. Therefore, when you are looking for someone who runs a shoe store, probably to sell $ 100 pairs of shoes. ROI is performed when a person per month from purchasing from you. There is a $ 5,000 fence . There is a $ 1,000 advertisement in a newspaper. With us, a price at a price that literally if we bring in one person a month, pay for itself. And we know from our existing clients and our research, we take on much more than that. "

PEC: Social media experts say that if you are using Twitter or Facebook to reach customers, you can not sell to them. You have to interact with them. You have to communicate with them because it is a community. For the discounts offered at once, creating coupons, you can sell them without looking like spam?

Rubin: "Yes. I think it's a great, great point. What you're seeing a lot of times people just sell, sell, sell. All this with the media that is socially just. Is supposed to build a two-way communication. I have a client right now that were not actually using it [the media] that much. Their fan page is between 100 and 120 members. So instead of only the deployment of a promotion to say: "Click here for this," he said, 'You know what? We will build this more of a community. Therefore, we do a promo to say whether the end of December we reached 1,000 fans, then we will offer this type of incentive. "We did it on the Tuesday of Thanksgiving week. At some point after today, they will overcome 1,000 fans. So is building more of that community and people are becoming very loyal to the mark and say, 'Hi guys, I looked at the page today and fans were not talking about inviting fans one more so we can get on top. So, now, start getting their fans to help become bigger and better. "

PEC: Anything else you want to share with us on social media and SocialGrub?

Rubin: "I believe that social media is definitely something you need to get on board now. Just jump in. I really look something like a SocialGrub with a very low price to help. We work with all our customers . We learned of his brand. We help them succeed. I think it's really important for a team with a company that can provide great value to help you build your brand. Most importantly, I think it is important for the owner or operator or administrator to such interaction. You never want to let your intern or their employees have access to regular hourly update the material. Many times, people think that they are communicating with the owners and is the last thing we want is a disgruntled employee or an internal review and the decisions that are not allowed to do. "